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MYAR kids enlivens the military aesthetic with fun colors and patterns. The result of an upcycling process, the unisex clothing range for boys and girls (aged 4-12) dresses the young army fighting for a more responsible future.
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Transforming what others consider waste into a valuable new product. All MYAR garments are born from an upcycling process that, through creative recycling, gives new life to fabric scraps and remnants from, among other things, the various OTB group companies. This transformation makes it possible to create unique pieces and eliminate the negative impact of production on the environment, reducing the need to produce new fabrics and re-inhabiting existing fabrics and materials, with a view to a circular economy. Each item comes with a QRcode that, when scanned, provides a wealth of information about the product and MYAR's philosophy. In addition to using stock, a choice that decreases consumption of raw materials and energy, the brand uses only water-based prints and bio-based dyes for dyeing fabrics. What does MYAR's young army remind us of? To live more sustainably and to always be kind and respectful to Mother Nature.
The focus of MYAR's unisex collections for boys and girls is sustainability, a theme that has always been dear to Andrea Rosso's brand. Each garment turns out to be a graphic manifesto that, through children's clothing, educates parents to respect the Planet, completely reversing the traditional role between adults and children. From season to season, t-shirts, sweatshirts, pants, and jackets are decorated with prints, graphics, and illustrations that aim to raise awareness of environmental respect and enhance a theme related to the world of sustainability and upcycling. The garments in the MYAR collections are a perfect mix of the military, sportswear and streetwear worlds and offer a modern vision of the past: a past that is tinged with many bright colors and fun yet instructive patterns.